Our missionApplying decades of specialist experience to the new challenges of today, we want to help organisations bring order and simplicity to adversity and complexity with an approach to crisis and issues management that is simple, effective, and agile.
With the world continuing to change rapidly, a smart approach to crisis and issues management should be:
The best way to tackle the complexity of issues and the confusion of crises is with an easy-to-adopt approach
What matters is what works, so your response needs to suit your culture and operating model
Your response capability needs to work across functions, businesses and geographies and must adapt to all scenarios
Build a flexible crisis management and issues response capability that works, so you are ready for anything
Respond to live issues and crises, providing the advice and guidance you need
Recover from the experience, learning lessons and changing for the better
Apply a reputation lens to your business strategy and decision making
Why this matters
Trust is an important commodity for any organisation. If your customers, your people and your external stakeholders trust you, your financial, strategic and other interests are easier to achieve.
Even when things are going well, trust is fragile and fleeting. Expectations are high, scrutiny is intense, stakeholders are demanding, and the operating environment is full of risk. When crises strike or issues emerge, this situation gets even tougher. Failure to respond well can severely erode trust.
If organisations can ensure reputation is factored in to their ‘peacetime’ decisions and operations and can respond to adversity with their values and stakeholders in mind, they can retain and build trust.